Your Scottish supporters want to leave a gift. Give them the route.
With WeWill, your Scottish supporters can write a free Scots-law Will online. Wherever your legacy programme is today, Scotland can be part of it.
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Your supporters are ready.
The route isn’t.
You take legacy giving seriously. Whether your strategy is well established or still taking shape, it has the same blind spot: most of your Scottish supporters still can’t write a free Will online through your charity. Their route runs through a solicitor. That means an appointment and a fee, so the gift often never gets written. Online Will services built for England and Wales turn them away early in the journey.
42%
of Scots 40+ are happy to leave a charitable gift
The intent is already there
57%
of Scots want their giving spent in Scotland
Giving that stays in Scotland
11% vs 17%
of Scottish Wills include a gift, against England & Wales
The gap to close
OnePoll 2019; nfpSynergy 2020; Smee & Ford, data to 2018
SCVO, Individual Giving in Scotland 2026; Scottish Legacy Market Report 2023; Building Back Stronger with Charitable Legacies, Scotland Report 2021
Scotland is not short of generosity.
Most charities are short of a route to it.
Scotland’s legacy market is bigger than most assume. Scottish charities receive around £151m a year, and £1 in every £5 of donations comes through a Will. Around 500 charities are named in Scottish Wills each year. Yet fewer Scottish Wills include a gift than in England and Wales: 11% versus 17%.
£151m a year
Scottish charities' legacy income.
£1 in £5
donated to Scottish charities comes through a Will.
~48%
of Scottish charities' legacy income goes to just 50 charities.
~500
Scottish charities named in Wills each year.
Scotland can be the simplest fix in your strategy.
The Scotland gap sounds like a legal problem. It does not have to be. WeWill gives Scotland the free Will-writing route England and Wales already take for granted, and every Will is valid under Scots law. Most of your Scottish supporters suit a simple Will and can complete one in a single sitting. For complex circumstances we recommend independent legal advice.
- 1
They click your link, in an email, on your site, or in a campaign.
- 2
They write a free Will online, valid under Scots law, usually in one sitting.
- 3
Your charity is in the Will, and you see the pledge.
It fits the strategy you already have.
Whether you run an established legacy programme or are building one, WeWill scales to fit. We cover Scotland alongside any providers you already use. Getting started asks little of your team, and nothing technical. From your first campaign, you have clear numbers for your board.
See the gap in your numbers.
See the route to close it.
We help charities close the Scottish legacy gap. Tell us about your charity and we will show you the size of that gap in your own numbers, a straightforward plan to close it, and clear pricing for an organisation of your size.
WeWill is a free, online Scottish Will-writing service built for charity legacy giving.
Bring Scotland into the strategy
Book a call with the WeWill team. A short call, with someone who works on Scottish legacies. We will show you where the gap sits for a charity of your size and what closing it involves. Or take the brochure away and read it first.
Frequently Asked Questions
WeWill is a free, online Scottish Will-writing service built for charity legacy giving. Your supporters write their Will online at no cost to them, and most complete it in a single sitting. You get a branded campaign page to send them to, and a dashboard showing what has been pledged. We work with any charity that has supporters in Scotland.
Yes. Scotland has its own law of succession, with rules that do not apply in England and Wales, including the legal rights of spouses and children. Our service is built around those rules. Most people suit a simple Will and can complete one in a single sitting. Where circumstances are more complex, we recommend independent legal advice.
The Will is free to your supporters. The service is priced to the size of your organisation: we price by income, so a small charity does not pay what a national pays. Tell us about your charity and we will give you a clear price for it.
We work with your team to set up your campaign on our platform. Nothing technical is asked of you, and we stay with you after go-live. From your first campaign, your dashboard shows pledges and supporter activity, so you can take real numbers to your board.
Yes. When a supporter writes your charity into their Will, you see it at the time they write it. Each pledge appears in your dashboard, so you can thank supporters, keep in touch, and build the relationship now, rather than learning about it long afterwards.
Two ways, depending on where you are. If you already run legacy campaigns, we add a Scottish route to what you have and go live alongside it. If this would be your first legacy campaign, we start with you from the beginning and help your team run it.
Yes. We cover Scotland alongside the partners you already use, and we are not asking you to replace anyone.
You do not have to stop. But that route asks a lot of a supporter: a call, an appointment, a fee, and often weeks of waiting. Every step is a place to stop. And when a Will is written in a room you are not in, you have no sight of it until much later, if at all. With WeWill your supporter writes the Will online, usually in one sitting, and you see the result in your dashboard.
The Wills are for supporters living in Scotland, because they are written under Scots law. Supporters elsewhere in the UK stay with whatever route you already offer them. If you are not sure how much of your list is Scottish, ask us. It is one of the first things we look at together.